Techniques to Increase Website Traffic

Obviously, the online marketers website or blog is the mothership of the business. It is where you convince site visitors to become buyers. You must realize that a good website, that converts, is essential to the process. Yet your blog or website will only be one aspect in your IM business. You probably know the other part: traffic, and you’ll need it obviously. Of course people need to know you’re on the web so they can hopefully buy from you.

Search engines, and visitors, like sites with fresh content, and often, and you can easily do that with a blog. Sites with old content are not “sticky,” people won’t return, so your sales letter better be real good to make a conversion during that one visit. If you update your site regularly people will have a reason to keep coming back. So this will increase your chances of converting the repeat, returning visitors to either sales, or an optin. This way you’ll become known as an expert, your reputation will grown, and so will your traffic numbers. It’s all good.

Seek out writers and website owners who can contribute relevant content such as articles to your site and ask them for contributions. If you offer them a link back to their site, they will probably be glad to let you use some of their content, such as an article of three hundred or so words. Doing this can help you in two different ways. Having more outbound links can help raise your page rank. It will also get you an inbound link. When you allow others to publish content on your site, they are very likely to mention their contribution on their own sites with a link to yours. This way you can get the article writer’s readers to visit your site as well as getting both inbound and outbound links!

If you can do it, get involved with offline advertising and marketing. Offline advertising can be very powerful in the right niches. If your ad copy is good, a classified ad in offline publications can be powerful. You can also use giveaways such as coffee cups, keychains, etc in offline locations. A lot of people you reach via offline marketing may not be accustomed to online marketing strategies, so they could be a source of easy sales for you.

The name of your domain is also something to consider. Believe it or not, having a good domain name really does matter. Your domain name should be easy to remember and spell. Just as word of mouth is important for an offline business, so it is for a website. Many factors can make your domain name difficult to remember, such as a strange sounding name or spelling, a hyphen or simply being too long. People who like your site may forward it to their friends, but only if it’s simple to do. The more complicated your domain name, the more likely people will be to make mistakes with it when they send it on. Be creative, but be careful! You might have gotten into this arena with the hope that you wouldn’t have to do any work at all. Online marketing is like any other business, you have to put some work into it. Hard work plus the right traffic techniques will send the right kind of traffic to your site. Take action, learn, and maybe some creativity will bring you the results you want.

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